Does Your Small Business Have a Big Business Attitude?
One thing every small business owner needs to excel.
Have you listened to Brendon Burchard? He’s amazing, super inspirational. He runs a 9-figure business teaching people how to be successful. I was watching one of his videos the other day and one piece of advice really leapt out at me.
“Don’t let your small business make you become small-minded”
(Or similar. I’m paraphrasing).
It’s so true, but it’s so easy to forget. It got to Friday last week and I was like, bleugh. I’d just been firefighting, all week. Bills, and emails, and admin, and invoicing, and making endless bloody to-do lists. I’d been productive in the sense of working hard, but there was no sense of strategic direction.
Most people don’t think about small business owners as running the ‘the rat race’, but sometimes we do. Last week I felt like I was running for miles, but maybe I was just spinning the wheel.
(Source) That’s a hamster. I couldn’t find an uncopyrighted rat.
I had a stiff G&T, because Friday nights are almost always improved by a stiff G&T, and got to thinking.
- What am I actually doing here?
- Where do I want to be in five years?
- What do I need to do to get there?
Here’s another Brendon gem for you, by the way. Spend half an hour every morning going through your strategic goals. Just remind yourself what today is about, where you’re going, how everything slots together. It’s really helped me.
But anyway, long story short, I decided I needed a new website. (Please note your snazzy new surroundings). The problem was, I’m a copywriter, not a designer or developer. I had no idea where to start.
Google is the small business owner’s best friend, except when you don’t really know what you’re looking for.
Google is the small business owner’s best friend, except when you don’t really know what you’re looking for. Brain overload. But I did a basic search and sent a couple of emails, and put an ad up on People Per Hour too.
Bear in mind, this really isn’t my area. I don’t even know the right terms to use to describe what I want, and I feel like an idiot. What I actually want is someone who reassures me they know what they’re talking about. Someone I believe will help me achieve my goals, even if I don’t really understand how.
I had 93 proposals on PPH, all around the £250 quid mark, but none of them made me feel like that. Then I spoke to a professional web agency…
They weren’t around the £250 quid mark, but they spent an hour chatting on the phone, asking me what I wanted to achieve and telling me how they could help me achieve it. I felt like they really “got it”. I felt confident, and reassured, and inspired.
But I also felt… apprehensive.
Human nature loves a bargain and hates the thought of paying more when you could’ve paid less. “What if I’m throwing money away?” I thought. “What if they’re pulling the wool over my eyes? What can they do that these cheaper developers can’t?”.
And that’s where Brendon comes in.
I was *this* close to making the wrong decision. I couldn’t bear the thought of missing out on a bargain even though I knew the PPH bidders weren’t offering what I needed. And then I remembered that quote, and I realised – this is exactly what Brendon meant.
I was being small-minded, thinking of ways to save the pennies instead of looking at the bigger picture. A big business wouldn’t choose the cheapest option; they’d choose the best.
I’m not advocating choosing the most expensive thing for the sake of it. Price is bound to be a factor and we all have different budgets, but price-first decision-making is shortsighted.
If you believe in your business, you owe it to yourself to choose the best you can afford.
If you believe in your business, you owe it to yourself to choose the best you can afford. You owe it to yourself to think as big as you can. To ask yourself, “does this further my strategic goals?” and if the answer is yes, to do everything you can to make it happen. The next time you need a new laptop, or a new van, or a new website, think long-term and embrace the big business attitude. (Or, hey, a new copywriter. Can’t resist the plug).
I’m Ettie, a freelance copywriter. I help businesses like yours distil your message and drive your customers to action. I make your website sparkle and your products leap off the page until your audience beg you for more.
Get in touch for a free consultation about the wordy bits of your business. No strings, I’ll tell you what you could improve and give you some preliminary advice on how to improve it.