Hi there, I’m Ettie. 

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I’m a B2B tech messaging strategist and writer. For the past 11 years, I’ve helped B2B tech companies translate complex, nuanced products into punchy, engaging messaging that lands with the right people.

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I’ve played in lots of ponds in that time, from SaaS and AI to HealthTech, FinTech, Retail Tech, Insurtech, EnergyTech and a mountain of HR Tech. I’ve worked with teams worldwide, from ambitious start-ups and scale-ups to globally known brands like Uber for Business, Workday and Qualtrics. 

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I’m a strategist who writes and a writer who thinks strategically. So I can get under the skin of your buyers, challenge assumptions (yours and theirs), see the bigger narrative, and then bring that thinking to life downstream with hands-on copy and campaign collateral.

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I love it when there’s something complex to get my teeth into and knotty to unravel. 

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Worth a chat?