Get your website right and you’ll get more traffic from more qualified leads who find your proposition more attractive. All of which is to say, you’ll get more customers – and that’s great for your bottom line.
Your website should grab your audience by the hand, whisk them on a journey and land them right in your lap. I’ve got years of experience helping businesses large and small create compelling websites that tick the brand-building, customer-converting boxes.
You don’t need me to tell you how important content marketing is. I’m a full-spectrum, Hubspot-qualified content marketer, so I can manage the complete content marketing process for you.
That means auditing your existing content and developing your bespoke strategy; writing, editing, uploading, scheduling, and monitoring your analytics too. I can take the reins completely, so you can be as hands off as you want to be.
If your email lists are gathering dust, or you’re putting all your eggs in the monthly newsletter basket, you’ve got an untapped revenue source. I’m an expert at helping businesses unlock that revenue through:
Retail sales emails
Free trial conversion sequences
I write human-first copy that earns you ranking power for your critical keywords. I don’t write keyword-crammed copy that gets you blacklisted by Google and your customers alike.
Ranking well on Google is useless if you’re not building bridges with your customers, creating value-add content they want to read. That’s where I start, wrapping insightful, impactful content around a savvy keyword strategy, so you not only rank, but you engage, convert and delight too.
STRATEGY & CONSULTANCY
If you’re missing an opportunity to strengthen your brand, distil your message and build your business, I’ll spot it for you. Get actionable insight to improve your communications and increase your profitability.
Perhaps your blog needs an overhaul, or you’re missing a trick with your social media. Maybe your user journey isn’t quite what it could be, or your website is pulling the wrong sort of traffic. Starting with a complete audit of your existing communications, I’ll develop you a bespoke strategy that maximises your impact.
You spend 45 minutes writing every day, from inter-office emails to that business-critical sales pitch. How you communicate dictates how you’re seen, how you’re treated and how successful you are. Isn’t that worth working on?
Knowing how to communicate in a convincing, powerful way has a transformative effect on your personal and professional life. Let me teach you how to write like a professional copywriter.
If you're an agency looking for freelance copywriting support, here's what you need to know.
I can write, and I can think. That sounds self-explanatory, but we've all seen enough bad writers to make it worth saying.
I'm reliable. People who do what they say they'll do are depressingly rare. I'm one of them.
I don't cut corners. You know writers who send back work with primary sources like BuzzFeed? I'm not one of them.
I play well with others. I love bouncing ideas about as part of your team.
SMALL BUSINESS COPYWRITING
Small business owners need a copywriter who can wear many hats. That’s me. I can help you with the big things, the little things, and everything in between.
Pitches, proposals and audience profiles; product descriptions, presentations and brochures. Landing pages, web pages and sales pages too, as well as case studies and testimonials. I can help you develop your online course, or map out that e-book you’ve been meaning to write. Wherever you are in your small business journey, let’s maximise your impact.