POSITIONING AND MESSAGING
Get clear on who you’re for, what they care about, and why they should choose you.
Dig into your buyers, market and product to sharpen your positioning, messaging architecture, value proposition and category story.
So your whole team is aligned around the commercial narrative you're taking to market.
STORYTELLING AND CONTENT MARKETING
Turn expertise, customer insight and complex ideas into credible, intelligent, voicey content that earns attention and builds authority. And pipe.
I'm well-versed writing for SEO, AEO, GEO and, most important, real humans making real decisions at the top of B2B tech.
Content strategy and content creation of all shapes and sizes.
COPYWRITING AND CAMPAIGNS
Turn the thinking into stuff people actually see. And remember. And act on.
I carry your messaging downstream into websites, product launches, email marketing, landing pages, social, customer stories, sales enablement collateral, nurture, and more.
So every asset tells the same story. Your story – not everyone else's.
BRAND VOICE
Most B2B tech orgs sound like most other B2B tech orgs. Especially nowadays, with AI making it easy to churn out chud.
I'll help you work out your voice, rally stakeholders, then codify it into something actually useful for whoever needs to use it.
No"we're friendly and professional" over here. And no 73-page decks that gather dust on your G-drive.
AI CONTENT CONSULTANCY
AI can be amazingly useful. But there’s stuff it can’t and shouldn’t do, or you risk tanking brand differentiation and evaporating trust.
If you want to make AI work, you need better thinkers and doers. Not fewer.
I can help you work out where to use AI, where not to, and how to make it work. *Gasp* *Pearl-clutching* *Etc*
FRACTIONAL CONTENT SUPPORT
Senior thinking and hands-on execution, without the full-time hire.
I've been doing B2B tech messaging and content for a longass time. I can slot into your team without handholding, get under the skin of your buyers and product, create assets you're proud of, streamline content ops, and help you get great ideas off the table and into the world.
LET'S TALK
Email me or drop me a note below and let's explore how I can help.