PORTFOLIO

I’ve got a large portfolio of happy clients, from large corporations to small start-ups on their way to big things. 

 

I’ve got a particular affinity for HR and B2B Tech (sometimes together, sometimes not) but I work with businesses in almost every industry. If you ask nicely.

Client: LearnSignal


Details: I lead content marketing for LearnSignal, where I’m in charge of growing the student community through engaging, funnel-aligned content.


Link(s):

  • How to Pass ACCA Strategic Business Leader [Guide]

  • E-Learning 2.0: The New Face of Corporate Training [eBook]

Client: Tazio

 

Details: I helped Tazio build brand awareness and establish credibility in a new business stream as part of an overall rebrand, delivering intelligent and unique content around people analytics.

 

Link(s):

  • How Artificial Intelligence is Transforming Recruitment [Whitepaper]

  • How to Overcome the People Analytics Skills Gap [Article]

Client: BrightTarget


Details: I helped BrightTarget generate new business leads through prospect-aligned cold B2B email sequences, while cementing their position as a thought-leader with incisive content marketing.

 

Link(s):

  • Sales Persona Prospecting Emails [Emails]

  • How Predictive Analytics Helps B2B Publishers Stay Relevant [Article]

Client: ContentETC


Details: I support ongoing content and copy delivery for this international content consultancy, playing a pivotal role in strategy and execution for clients like Food and Drink Federation and Softcat. I also lead a team of other writers.

Link(s):

Client: 360GSP Training & Recruitment


Details: 360GSP hired me to support their ambitious growth plans from a content perspective, working closely with their in-house team to define strategic approach and manage execution. Projects included re-engaging leads at funnel drop-off points, streamlining user journey and building sales for least mature product line.

Link(s):

  • Digital Marketing Re-engagement Sequence [Emails]

  • AWS Training Brochure [Brochure]

  • AWS Landing Page

       [Sales Page]

Client: IKO Systems


Details: I lead UK email copy for IKO Systems, creating effective B2B sales email sequences for a long and varied (and confidential) client list in the UK market.

Link(s):

  • AI Grid Management Client Prospecting Sequence [Emails]

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Let's have a chat about your project!

Get in touch using my contact details or the form below and I’ll get straight back to you as soon as possible.

07855 935 995

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©2017 by Ettie A. Holland