Client: Tazio
Details: I helped Tazio build brand awareness and establish credibility in a new business stream as part of an overall rebrand, delivering intelligent and unique content around people analytics.
Link(s):
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How Artificial Intelligence is Transforming Recruitment [Whitepaper]
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How to Overcome the People Analytics Skills Gap [Article]
Client: BrightTarget
Details: I helped BrightTarget generate new business leads through prospect-aligned cold B2B email sequences, while cementing their position as a thought-leader with incisive content marketing.
Link(s):
Client: ContentETC
Details: I support ongoing content and copy delivery for this international content consultancy, playing a pivotal role in strategy and execution for clients like Food and Drink Federation and Softcat. I also lead a team of other writers.
Link(s):
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Think Beyond Your Exams [Email]
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Your Job Choices – Sales [Website Copy]
Client: 360GSP Training & Recruitment
Details: 360GSP hired me to support their ambitious growth plans from a content perspective, working closely with their in-house team to define strategic approach and manage execution. Projects included re-engaging leads at funnel drop-off points, streamlining user journey and building sales for least mature product line.
Link(s):
Client: IKO Systems
Details: I lead UK email copy for IKO Systems, creating effective B2B sales email sequences for a long and varied (and confidential) client list in the UK market.
Link(s):
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AI Grid Management Client Prospecting Sequence [Emails]
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